India's early exit put advertisers in a tragic situation. As India's early exit will result in fall of viewers for other matches and viewers loss will upset advertisers as they have put lots of money for advertising during this World Cup 2007.
As CricketWeblog says:
In a One-day match, there are around 5,000 seconds of ad time. Currently, the rates are Rs 1.25-1.30 lakh for matches not featuring India which may reduced 1 lakh as India is no more part of the next stage. This may mean a drop of up to Rs 150 crore in advertising revenue for the broadcaster.
Advertisers are demanding for bonus spots and/or discounts as reported by Rediff. Also advertisers are reducing there budget for advertisement from the previous alloted amount like Videocon reduced it to Rs 10 crore from 20 crore.
On the contrary it may benefit channels showing TV serials as there TRP will get near to normal again so are there ad rates. Also hotels and restaurants which don't had TV sets for there customers and facing tough time in the evening slots.
As CricketWeblog says:
In a One-day match, there are around 5,000 seconds of ad time. Currently, the rates are Rs 1.25-1.30 lakh for matches not featuring India which may reduced 1 lakh as India is no more part of the next stage. This may mean a drop of up to Rs 150 crore in advertising revenue for the broadcaster.
Advertisers are demanding for bonus spots and/or discounts as reported by Rediff. Also advertisers are reducing there budget for advertisement from the previous alloted amount like Videocon reduced it to Rs 10 crore from 20 crore.
On the contrary it may benefit channels showing TV serials as there TRP will get near to normal again so are there ad rates. Also hotels and restaurants which don't had TV sets for there customers and facing tough time in the evening slots.
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