ICC don't want to forget India even though India is out of the league after first round. ICC fined India for slow over rates against there final match of first round in Cricket World Cup 2007.
India was one over short of its target with respect to allowed time which made ICC match referee Jeff Crowe to fine Indian team.
As per the rule captain will lose 10% and rest of the team will lose 5% of their match fee.
So along with Fans and Advertisers, ICC also showing real path to Indian team.
Showing posts with label Advertisers. Show all posts
Showing posts with label Advertisers. Show all posts
Friday, March 30, 2007
Tuesday, March 27, 2007
India's early exit: Advertisers Nightmare
India's early exit put advertisers in a tragic situation. As India's early exit will result in fall of viewers for other matches and viewers loss will upset advertisers as they have put lots of money for advertising during this World Cup 2007.
As CricketWeblog says:
In a One-day match, there are around 5,000 seconds of ad time. Currently, the rates are Rs 1.25-1.30 lakh for matches not featuring India which may reduced 1 lakh as India is no more part of the next stage. This may mean a drop of up to Rs 150 crore in advertising revenue for the broadcaster.
Advertisers are demanding for bonus spots and/or discounts as reported by Rediff. Also advertisers are reducing there budget for advertisement from the previous alloted amount like Videocon reduced it to Rs 10 crore from 20 crore.
On the contrary it may benefit channels showing TV serials as there TRP will get near to normal again so are there ad rates. Also hotels and restaurants which don't had TV sets for there customers and facing tough time in the evening slots.
As CricketWeblog says:
In a One-day match, there are around 5,000 seconds of ad time. Currently, the rates are Rs 1.25-1.30 lakh for matches not featuring India which may reduced 1 lakh as India is no more part of the next stage. This may mean a drop of up to Rs 150 crore in advertising revenue for the broadcaster.
Advertisers are demanding for bonus spots and/or discounts as reported by Rediff. Also advertisers are reducing there budget for advertisement from the previous alloted amount like Videocon reduced it to Rs 10 crore from 20 crore.
On the contrary it may benefit channels showing TV serials as there TRP will get near to normal again so are there ad rates. Also hotels and restaurants which don't had TV sets for there customers and facing tough time in the evening slots.
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